GC Gruppe

The GC Gruppe is one of the market leaders in Europe and its core competency is to provide services and innovative products for the entire range of building services from a single source.

Responsibilities

UI/UX Design, Iconography, Typography, Brand Development, and design system creation.

Software used

Figma, Figjam

The process

The orderbar is a B2B e-commerce platform by GC Gruppe. The company is operating in several fields, different from each other. Moreover, the articles have always many sub-articles, with different properties, attributes and prices.
The user persona is conservative, not used to using digital products and resistant to changes in the workflow.

The solution

The platform has a backend side, where GC Gruppe’s employees can set up the articles and their subvariants for every client company, the credited users and their roles.
The client-facing side is working as a normal e-commerce website, with the possibility to directly buy subvariants of the main article.
The layout is clean and simple, optimised for desktops. The colour palette is reduced to the bones to not add visual distractions and the iconography is easy to understand.

The orderbar’s icons are easy to understand and clear. The shapes are round to deliver this sense of calm, armony and ease to use.

The Baloo font is used through the whole platform. It serves two purposes:

  • use his high readability to ensure that the users are able to read the text comfortably;
  • it recalls Collin Gruppe brand

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